The music video was produced alongside the video for ' Money to Blow'. Birdman makes a cameo appearances in the video on Lil Wayne's verse, sitting next to him in the VIP section of the club. Porter and Slaughterhouse all make cameo appearances in Eminem's verse of the video behind him as he raps his verse.

Throughout the video, there are clips and pictures from the documentary about James, More than a Game, and of him as a child playing basketball. LeBron James appears in the opening of the music video in the back seat of a Maybach playing online poker on PokerStars on his customized Beats by Dr. It premiered on Septemon BET's musical program 106 & Park. The music video was shot and directed by Hype Williams. However, Eminem's part in the video was shot in Detroit due to scheduling conflicts and not being able to be in Miami. The music video was shot in Fontainebleau Hotel in Miami, Florida, in early September 2009. In response to this, Eminem told Complex, 'Everybody approached the beat different For some reason, I felt the beat was a double-time beat, so I rapped faster.' Music video I cancelled appointments to rewrite!' Similarly, Lil Wayne rewrote his verse after hearing Eminem's. According to an interview with Kanye West talking about the song, he said, 'When I heard Eminem's verse on the Drake shit, I went back and rewrote my shit for two days. The song gained a lot of attention from Eminem fans especially due to the story behind the song. The song title is derived from the last line of the chorus I want this shit forever man. Rapper Jay-Z called it the best posse cut of the decade. The 2009 version of 'Forever' features Kanye West, Lil Wayne, and Eminem. In an interview, Kardinal stated that his version was a leaked demo which was supposed to appear on his album Not 4 Sale, as well as a soundtrack. Kardinal did not use the song for his album and it was later re-sold to Drake, who released it in late 2008 as 'I Want This Forever' featuring Lil Wayne and Kidd Kidd. The track was produced by Boi-1da and originally used by Kardinal Offishall featuring Rock City in early 2008, as 'Bring It Back'.

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